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What does opening of KFC and Pizza Hut in Nepal imply?

June 6th, 2009 3 comments

If you haven’t heard about KFC and Pizza Hut opening in Kathmandu yet then that’s one old news already. You can see the interview with the Nepal Unit Manager of the company in eKantipur.com here. The news has already created a buzz in the Nepalese community as can be seen here, here and here. If things go as planned, Kathmanduites will be able to try KFC and Pizza Hut by September 2009.

Investors have been complaining for long that Nepal does not have a suitable environment for investments. With political instability still looming, what does the decision to open two well known fast food chains in Kathmandu imply? Are the investors hopeful about stability or is it that the fast-food industry thrives even during tough times.

Also, KFC and Pizza Hut both have a knack among the youth but still they would have to face tough competition from local favorites like mo:mo. Will these new chains be able to win Nepalese hearts despite declining popularity worldwide due to health issues? In any case, the introduction of international fast-food chains in Nepal would change the fast-food industry for sure. What exactly would be its impact is something we need to wait and watch.

Categories: Analysis